Generations Recruitment
**What’s in it for you?**
* You’ll be part of a team dedicated to making a positive impact on the environment, with opportunities to innovate, grow, and shape the digital future of the brand in the Benelux.
* A challenging and varying function in a healthy and solid organisation
* Short communication lines and informal corporate culture in a pleasant working environment
* Freedom and autonomy to cease multiple business development opportunities
* A comprehensive salary package with additional legal benefits.
**About the company**
Our client has revolutionised the way people consume beverages. They are driven by a mission to **make a positive impact on the environment by reducing single-use plastic waste.** Their innovative products empower consumers to eliminate the need for countless disposable bottles.
Beyond their commitment to sustainability, our client is widely recognised for **fostering a culture of innovation.** Their dedication to providing unique and user-friendly solutions has earned them a reputation as industry leaders. The company thrives on a dynamic work environment that encourages employees to think outside the box and take creative risks.
Our client also places a strong emphasis on diversity and inclusion, valuing a workforce that represents a wide range of backgrounds, experiences, and perspectives. This commitment to diversity enhances their capacity to innovate and meet the needs of a diverse global consumer base.
**About the job**
In this role you can play a key role in shaping the digital landscape for the brand. Our client is looking for a dynamic individual to lead the digital and e-commerce efforts, drive brand presence, and enhance the consumer experience. Here’s what you’ll be doing:
**DTC and Digital Strategy:**
* Develop and execute the e-commerce strategy, establishing the digital brand ecosystem.
* Drive performance marketing campaigns for customer acquisition and retention.
* Optimise brand performance on search engines and leverage marketplaces.
* Analyse metrics to optimise campaigns and stay ahead of industry trends.
**Digital and Social Media:**
* Build and manage the social media and digital presence in Belgium and the Netherlands.
* Ensure a consistent brand message and visual identity across platforms.
* Manage community interactions and oversee the website’s role in the consumer journey.
* Coach colleagues on online behavior and ensure adherence to guidelines and KPIs.
**Consumer Data:**
* Focus on growing and managing consumer data to tailor communication and optimise the consumer journey.
* Execute mailings and customer engagement campaigns to keep the database updated and enrich available data.
**Other Responsibilities:**
* Collaborate with the commercial team in an agile environment to contribute to brand’s success in the Benelux.
* Uphold safety and quality standards in all activities.
**About the ideal candidate**
**Education:**
* HBO/bachelor level, preferably in (digital) marketing or communications.
**Experience:**
* At least 5 years of proven experience in DTC marketing and social media management with a focus on brand building.
* Deep understanding of e-commerce platforms, online marketplaces, and subscription models.
**Skills/Qualifications:**
* Proficiency in social media platforms, digital marketing analytics, and data interpretation.
* Excellent communication skills for online community engagement.
* Creative mindset with strong design and storytelling abilities.
**Language:**
* Excellent proficiency in Dutch and English. French is a plus.
* If you’re ready to be part of a dynamic team and drive digital growth in the Benelux, we want to hear from you!
